MAC Cosmetics set to release mineral foundation in early 2008
MAC Cosmetics broke ground on several new product concepts this year, many of which enjoyed popularity among consumers. MAC is set to launch another new product soon- one whos market is primarily dominated by small business and drugstore lines, mineral foundation. Starting in early 2008, February / March, MAC will debut a new mineral foundation that will be packaged with an applicator. Sure to fill a much needed gap for those who long for a mineral solution to their needs from the brand, there’s confidence already that this will be another hit for MAC. More details to come soon on availability and LE vs Permanent status. *Updated to add - This foundation will launch as a Limited Edition product.
Another little upcoming 2008 tidbit for MAC fans… Heatherette for MAC Cosmetics is a definite go, the packaging will be metallic hot pink! /hops around in excitement 
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Can you already say in which month of 2008 “Heatherette for MAC Cosmetics” is going to come?
Comment by Susanne — November 19, 2007 @ 11:15 am
I don’t know an exact date right now, but I do know it will be released in the first 3 months of next year. March or April is the Australian release month, so possible Feb/March for North America. From what I understand it is going to be a large collection! Can’t wait!
Comment by Janice — November 19, 2007 @ 11:28 am
Great! A collection with a packaging in metallic hot pink is definitively made for me
Comment by Susanne — November 19, 2007 @ 11:33 am
OMG OMG OMG! this might be the closest i get to heatherette.. a girl’s ultimate fantasy! i can’t wait!!!!!!!!!!!!!!!! thanks for sharing!!!!!!!! ahhhhhhhhhhhhhhhhhhhhH!!!
Comment by kia — November 19, 2007 @ 11:15 pm
[…] read this news from the blog of Specktra, and I must say that I am very astonished! In a good way! Every brand is seeking to get a share of […]
Pingback by The Mineral Makeup Blog — November 22, 2007 @ 12:33 pm
This is interesting news to the mineral makeup world! I hope they really go mineral
Comment by Sophie — November 22, 2007 @ 12:44 pm
Can’t wait to get the Heatherette collection!!
Comment by Susanne — November 29, 2007 @ 3:38 pm
It’s interesting to see what MAC will offer, esp. to compete with other established brands such as bareMinerals and Loreal’s Bare Naturales
Can’t wait to try it out
Comment by julie — December 23, 2007 @ 9:50 pm
It’s about time that MAC give the go ahead on a establishing a real mineral makeup foundation/line. A couple years ago MAC was in the process of a mineral makeup line but did a skip and dip and decided to do a “mineralized” skinfinish line instead. I bought the mineralized skinfinish powder , it’s okay. On my skintone it really shows up in the sun and the powder acts more like a bronzer than finishing powder. Nevertheless, I will be looking forward to the mineral foundation and more than likely will buy as well. I can count on MAC to have a wide variety of colors to try than just a selected few.
Comment by rochelle — January 12, 2008 @ 8:45 pm
I think a mineral foundation from Mac would be great! But did anyone else notice that it is comming out as “A Limited Edition”? If that is the case as soon as the product sells out it is gone for good!
Comment by Melody — March 13, 2008 @ 6:28 am